Leona Lewis Concerned By US Record Sales And Fears It Could Be Because Of Lack Of Promotion
There could have been a elements which factors impacted upon sales of Leona Lewis’ album “Echo” and its lead single “Happy” but, according to one of the producers on Leona Lewis’ album – the lack of promotional time given to the single and album and the incontrovertible fact that Leona Lewis wasn’t in America at the time of the release could be a contributing factor for the singer’s slide in sales and chart success. ”Leona was gone for 6 weeks when ‘Happy’ came out as she was promoting the record in other nations - it was not her fault ; she just could not be 2 places in once,” announces hit tunesmith producer Ryan Tedder. “I had radio stations telling me that they believed ‘Happy’ was the single largest ballad they’d come across in 10 years, but that if Leona failed to come over here and promote it, it was going to fall.” Reaching no.32 on the pop charts. You can watch the video here. “Happy” was far from the success of Lewis’ discovery single “Bleeding Love,” which became a worldwide hit in 2008. However promotion isn’t the only thing that worked against the successfulness of “Happy,” the state of the American market radio airplay at the time would also have had a significant impact.”When everything on the radio is blasting out at 120 bpm, a song like ‘Happy’ virtually sounds out-of-place,” claims Tedder. “Echo,” Lewis’ sophomore effort is now stocked in shops.